Marketing Automation Decoded: Strategy Before Software

Many teams jump straight into setting up workflow triggers, drip emails, and lead scores without a clear strategy—resulting in messy data, annoyed prospects, and missed revenue.

Join fellow local businesses for an interactive, strategy-first working session focused on the concepts behind effective marketing automation.

Together, we’ll map real customer journeys, design behavioral lead-scoring models, and build dynamic segmentation rules that actually drive conversions.

What we''ll cover:

• Developing Your Process 
• Mapping the Customer Journey & Touchpoints
• Data Architecture & Segmentation Strategy
• Lead Scoring & Sales-Marketing Alignment

Admission and pricing Details
No cost to attend, but please make sure to register.