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VERSION:2.0
PRODID:-//Chamber of Commerce//Calendar//EN
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BEGIN:VEVENT
UID:CHAMBERCAL-168877-85222-0
DTSTART:20260902t133000
DTEND:20260902t144500
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:Marketing Automation Decoded\; Strategy Before Software
LOCATION:ReCreate 550 Discovery Blvd\, Cedar Park TX 78613
DESCRIPTION:Many teams jump straight into setting up workflow triggers\, drip emails\, and lead scores without a clear strategy&mdash\;resulting in messy data\, annoyed prospects\, and missed revenue.Join fellow local businesses for an interactive\, strategy-first working session focused on the concepts behind effective marketing automation.Together\, we&rsquo\;ll map real customer journeys\, design behavioral lead-scoring models\, and build dynamic segmentation rules that actually drive conversions.What we''ll cover\;

Developing Your Process&nbsp\;
Mapping the Customer Journey &amp\; Touchpoints
Data Architecture &amp\; Segmentation Strategy
Lead Scoring &amp\; Sales-Marketing Alignment

REGISTER HERE
Admission and pricing DetailsNo cost to attend\, but please make sure to register.
CLASS:PUBLIC
TRANSP:OPAQUE
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